We all witnessed the massive transformation in business culture when almost all workforce went remote because of the pandemic outbreak.
However, in these uncertain times, Salesforce has done so much to assure that they can seamlessly continue to deliver their services!
We are in the last quarter of the year 2020, and this time coincides with the final release of Salesforce Marketing Cloud for the year – the Oct 2020 release.
From customers to partners and marketing agencies, everyone in the Salesforce ecosystem is eagerly waiting for the Salesforce Marketing Cloud release. It is all set to bring them a host of anticipated features and few surprises.
There are multiple new features or enhancements in the release and some features are made available to your instance within a week of the release.
Here you can see some improvements and important points!
Marketing Cloud App & Setup
- Update Your SSO Settings with a New Marketing Cloud Certificate
- Self-Serve SSL Certificates for Custom Domains
- Google Chrome Blocks Mixed Content
- Track Automation Studio Changes with Advanced Audit Trail
- View More Details Via Alert Manager Email Job Error Summary
Marketing Cloud Cross-Cloud Integrations
- V2 of Marketing Cloud Connect Scheduled for Retirement on March 31, 2021
- Marketing Cloud Connect A/B Test Feature Retires in January 2021
- Distributed Marketing Image Block Enhancements
- Distributed Marketing Campaign Send Enhancements
- Distributed Marketing Bulk Quick Send to List Views
Marketing Cloud Journeys & Messages
- iOS 14 Impact on MobilePush Customers Who Use Geofences and Beacons
- MobilePush Interface Updated to Support Auth Keys
- Campaigns Removed from Email Studio
- Google Chrome Blocks Mixed Content
- Enjoy General Email Form Block Enhancements
- Standard Content Builder Blocks Now Output Accessible HTML
Marketing Cloud Data Management
Marketing Cloud Einstein
- Maximize Engagement with Optimal Send Frequency
- Segment Journey Contacts by Engagement
- Predict Engagement for MobilePush Messages
- Use Asset Attributes Ethically
- Understand Your Data Quality
- Get Send Time Insight in Single Send Journeys
- Tag Einstein Content Selection Assets Automatically
Marketing Cloud Social
- Increase Accessibility in Facebook LinkedIn Post Images with Alt Text
- Target LinkedIn Posts with More Social Studio Region Options
Marketing Cloud Developers
We have introduced the Salesforce Marketing Cloud Oct 2020 release features, and we hope it will help marketers, partners, and customers prepare better with their digital marketing strategy.
Take Action for Salesforce Marketing Cloud
Our Salesforce expert team can help you implement and customize Salesforce Marketing Cloud or integrate with other 3rd party applications.
To discuss further how we can help you unleash the potential and drive growth and measure your marketing ROI, get in touch with us!
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