From Salesforce’s perspective, 2020 was an exciting year with the new trends &
acquisitions. Of course, it was also challenging for all of us because of the unexpected events we faced all around the world. Hopefully, we’re welcoming 2021 with all the good vibes!
Let’s focus on what should we expect from Salesforce Marketing Automation in this exciting year.
All about Salesforce Marketing Cloud
Salesforce Marketing Cloud helps organizations to utilize the right technology to help them utilize marketing efforts in an effective way!
Especially with the pandemic outbreak, businesses all around the world focused more on automation platforms. But why?
The answer is simple: To manage every aspect of every digital campaign to serve its customers in a better way.
Means, email marketing, social media marketing, mobile messaging, and ads. All in a single and unified platform.
Through marketing automation, organizations can create one to one cross-channel journeys for their customers.
Also, by tracking their visitor behavior, they have a better understanding of turning a broad base of leads into happy customers.
What to expect in 2021 regarding marketing automation?
It is expected that Salesforce Marketing Cloud services will become so much more important than ever before because of the demand in the market!
According to Salesforceben, there will be a massive shortage of the right skills, with a consultative approach who know best practices and how to extend the platform.
Also, interactive emails will play a big role in the Pardot B2B Marketing Automation solution. It seems like the new email builder is promising to deliver that experience.
Lastly, conversational marketing will be the hot topic in 2021.
If applied with an effective conversational marketing strategy, it’s expected from chatbots to be your work wonders for your lead generation efforts.
So, this will be the key part of driving growth & revenue.
Because chatbots have an amazing capability of engaging your prospects with valuable information and helping push them down the sales funnel.
So, in 2021, no more waiting for a sales representative to get in contact with your prospects.
Through conversational marketing, your users will be able to interact directly with your chatbot to receive information about your business.