3 Strategies for Customer Segmentation in the Retail Industry using Salesforce Marketing Cloud
This is a guest post written by Alina Makarova from Deselect, a segmentation solution for Salesforce Marketing Cloud. In this article, we would like to present three examples of customer segmentation in the retail industry using Salesforce Marketing Cloud (SFMC). We got our inspiration from best practices in the industry and tried to incorporate the […]
Price Vocabulary: 3 Ways to Increase Customer Engagement in Retail
What is price vocabulary? The price of an item is not just a number that shows the item’s value but contains unique information. A price vocabulary is a unique and consistent set of prices, particularly price endings, plus other symbols such as glyphs, numerical codes, and sale tags of specific colors that a seller can […]
