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How to become a salesforce solution architect?
Want to Become a Salesforce Solution Architect? Here is Your Career Path!

It’s oblivious that Salesforce Solution Architects hold a key role to deliver a quality, successful Salesforce implementation. We will be explaining the requirements along the way to becoming one. What is a Salesforce Solution Architect? To the ones who are not familiar with it, Solution Architects are ultimately responsible for the “Solution” to the given

Why SMBs Need CRM to succeed in business?
Why CRM is Essential for SMBs: 8 Reasons You Should Start Using a CRM

Small business owners and startups have a common challenge over years and years.   Competing with larger competitors!   As large corporations have more size and resources, gaining an edge over has always been a problem for small-sized businesses.  Thanks to the new emerging technologies, small businesses now have more chances with agility and everything! Here you can

3 strategies for customer segmentation in the retail industry using Salesfoce Marketing Cloud
3 Strategies for Customer Segmentation in the Retail Industry using Salesforce Marketing Cloud

This is a guest post written by Alina Makarova from Deselect, a segmentation solution for Salesforce Marketing Cloud. In this article, we would like to present three examples of customer segmentation in the retail industry using Salesforce Marketing Cloud (SFMC). We got our inspiration from best practices in the industry and tried to incorporate the

Salesforce Winter 2021 Release Notes
Salesforce Winter ’21 Release: Dates, Features & Everything!

What is the Release Date for Salesforce Winter ’21? The main release dates of Salesforce Winter ’21 are on the 18th of September & 10th – 17th of October 2020! However, the Release Date for Winter ’21 will depend on your instance of Salesforce. So, you better know your production instance’s exact time to be

How to boost customer journey with shopper experience in retail
Provide a Better Shopper Experience in Retail for Exclusive Customer Journey

Retailing has been evolving for years and today, it becomes more complex than ever before! Today’s successful retailers know how to keep up with the changing retail landscape by considering shopper’s actions, expectations, and desires! The conducted report by Salesforce and Publicis provides excellent insights and a real pulse on today’s world of shoppers. They

How to Provide The Best Shopping Experience in Retail
How to Provide The Best Shopping Experience in Retail

Today, consumers expect companies and brands to provide tailored shopping experiences at the right time and place.  Today’s online and pick-up-in-store programs as well as the mobile payment systems drive consumers to expect highly personalized customer journeys in the buying journey.  The customer journey is now the primary vehicle for the best customer experience. Unfortunately,

How to boost sales with Salesforce Consumer Good Cloud?
How to Boost Sales with Consumer Goods Cloud

Today’s consumers have more choices than ever before and the consumer journey itself has evolved. According to Salesforce, the consumer goods industries will change more in the next 10 years than they have over the past 40!  Today, every single one of us undergoes a different digital journey when we’re making a purchasing decision! In

3 ways to boost sales performance with Salesforce in retail.
3 Effective Ways to Drive B2B Sales in Retail

Are you someone who tries to boost sales performance and looking for effective ways to show your capabilities with high-performing scores?   If so, we have some good news for you to feed your sales funnel. There are 3 effective ways to increase your sales performance and boost your productivity with Einstein Analytics!  Let’s go through

Everything you should know about Salesforce.
What is Salesforce?

As a cloud-based customer relationship platform, Salesforce brings companies and customers together with a single view of information. Different than local CRM’s out there, Salesforce has grown to provide a much wider range of services than basics. That’s why it is known a 360-scale Customer Success platform and world’s leading CRM platform! Salesforce platform comes

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